Podcast episode descriptions (sometimes called episode details or show notes) are essential to discovery. They provide new and existing listeners with a reason to listen. A good title answers the question “Why would I listen to this episode?”. Then, the show notes create a gentle sense of tension that invites the reader to hit Play and discover what they’ll learn.
Over my years of writing show notes, I’ve developed a formula that captures readers’ attention and converts them into listeners, while giving existing listeners more to explore. For each episode, I write
- A catchy title
- An attention-getting overview paragraph *.A further paragraph about the guest or the main topic of discussion
- A list of links to resources that were discussed
- A list of key takeaways (derived from your episode conclusion)
If you use my editing services, podcast show notes are an additional £20 per episode.
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