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Captivate’s latest dynamic content improvements

Captivate rolled out a big update to their dynamic content platform this week. Transistor is still my favourite, but they’ve just lost a bit of ground. If you want to mix timely messaging in with your evergreen content, you have two great services to choose from, but only one of them gets my gold star.

In the wake of Captivate’s recent update, let’s look at what dynamic content, why it’s useful, how Captivate are making it easier to manage, along with what host you should pick and why.

  • Captivate hosts over 17,000 podcasts.
  • v2.0 of their dynamic audio engine brings
    • Dynamic slot management
    • Multiple ads per slot
    • Drag and drop improvements
    • Ability to insert slots with timestamps
    • Tagging of ad slots
    • Easier bulk ad management
  • On the horizon is a partnership with DAX, another product owned by their parent company, Global.

Where DAI is useful

  • Adding timely messaging on evergreen content
  • Multiple service offerings mean adding relevant dynamic content to each episode

Captivate vs Transistor

I’ve long said that Transistor is my favourite place to host. So, what’s changed? Well, not much… it’s still my favourite, but my recommendation to clients is to use Captivate.

  • DAI is built-in to all Captivate plans.
  • Captivate is IAB certified.

If Transistor did this, I’d switch my recommendation in a heartbeat:

  • Put DAI in all their plans, lowering the barrier to entry
  • Add tagging of content and slots

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Transcript

00:00:00Mark
Captivate rolled out a big update to their dynamic content platform this week. Transistor is still my favorite, but they've just lost a bit of ground. If you want to mix timely messaging in with your evergreen content, you now have two great services to choose from, but only one of them gets my gold star.
00:00:18
Welcome to the Podcast Owner's Manual, your handy reference guide to taking care of your podcast and yourself. I'm Mark, your podcast producer, consultant and coach, and today we're talking about dynamic ad insertion in the wake of Captivate's recent update. …
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