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What separates high-traffic podcasts from the rest?

What separates podcasts that get 20,000 downloads per episode from the ones that get 20 downloads per episode? Well, it can’t be the goal, because if it was, we’d all be in Apple’s top 100. What if, instead, it was just about putting one episode in front of the other?

Progress isn’t linear

Change can take years before it happens all at once. We achieve change by setting an intention, then building a system around it.

We can’t fatten a chicken by constantly weighing it. So, try not to focus on goals and outcomes, and instead focus on outputs.

Identity beats consistency

Think about replacing “I need to put out a episode every week” with “I have a weekly podcast”. Once you begin to identify your podcast as having a weekly (or fortnightly) cadence, missing an episode becomes harder. This isn’t about piling pressure on ourselves, but changing our mindset from one where we’re trying to do something, to one where we already identify as doing that thing.

Goals don’t create success

The successful podcaster with 20k downloads per episode has the same goal as the podcaster who’s scrabbling for every download. If that’s true, the goal cannot be what denotes success. Instead it’s the systems we put in place – it’s doing the work: putting out each episode and asking ourselves “how much have we served our audience with this one?” And then “Can we do that 1% better next time?”

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Transcript

00:00:00Mark
What separates podcasts. The get 20,000 downloads per episode from the ones that get 20 downloads per episode. Well, it can't be the goal because if it was, we'd all be in Apple's top 100. What if instead it was just about putting one episode in front of the other?
00:00:17
Welcome to the Podcast Owner's Manual, your handy guide to taking care of your podcast and yourself. I'm Mark, your podcast, producer, consultant and coach. And today we're talking about habits. I'm just in the process of digging into James Clear's book about four years late, but …
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