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Brand as a force for good

Brand isn’t about picking a font and a colour. It’s about articulating how your work meets the needs of the people it serves.

Anne Miltenburg pursued her life’s purpose by taking the skills she’d acquired in years working for design agencies, and desalinating that knowledge to people in the developing world. She founded Brand the Change to provide workshops, tools, and training materials to put world-class brand knowledge in the hands of impact entrepreneurs.

Some things to consider

  • Knowledge – like a tool – is neutral. It’s how we choose to use it that matters.
  • When entering an unfamiliar space, strike partnerships with people who know the space.
  • The most interesting people in the world have trouble describing what they do, or why it matters.
  • “If the whole world is your ocean, it’s really hard to go fishing, because the fish could be anywhere.”
  • Take an interest in people and you’re more likely to have that interest returned.
  • Originality is crucial when building a brand.
  • You don’t own your social media followings.

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Transcript

00:00:00Anne
It's Thursday night. Nine o'clock. So what are you going to do after this? I mean,
00:00:04Mark
You're listening to Ear Brain Heart, an experiment in showing up. I'm Mark Steadman and I'm trying to use the skills I have to help those who want to change the world. For me, this goes beyond just talking about purpose, and into the ways we can actually move the needle and nudge the discourse in the right direction. My guest this week is no stranger to putting to use skills that could earn a lot more in the corporate …
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