These are the steps you’ll want to take in the development of your podcast, to make sure it sits well within podcast directories and you’re positioned for growth.
These things will help you solidify your podcast offering for you and your audience.
Think of your podcast name and subtitle like that of a self-help book. For example: The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness. That’s too long of a title, so it should be split up like this:
Title: The Chimp Paradox
Subtitle: The mind management programme to help you achieve success, confidence and happiness
Notice the choice of case in the subtitle. It’s a sentence, so it doesn’t need to be capitalised.
Avoid flashy or gaudy titling, and steer clear of keyword-stuffing. Keep your name short and simple. Putting things in block capitals doesn’t make them stand out on the web; it only makes them harder to read, and you look a little desperate.
You don’t need the word “podcast” in your podcast name, in the same way that the sitcom Friends was not called Friends TV Programme. Your podcast may exist as part of a larger brand, but new listeners likely don’t know or care too much to begin with, and won’t understand that you’re using the word to distinguish from your brand’s extension into other media. This only really extends to how your podcast is named within directories. It may make perfect sense for you to differentiate the offering within the audio.
In order for your podcast to be accepted by the Apple Podcasts directory, your artwork must satisfy all of the following requirements, without exception:
If you’re in doubt about your artwork, ask the person who made it for you. If you made it yourself and you’re unsure about the dimensions, definitely consult a graphic designer.
These aren’t set in stone, but good things to abide by:
Although the image size can be quite large, your artwork will often appear in a list with lots of other podcasts, so you want something eye-catching and memorable.
There are lots of companies you can use to keep your podcast files online, for example, Podiant. You should probably pay between $5-25 per month to host your podcast. Any less — including free — and you may be unwittingly losing control over your content and/or your feed; any more and you’re likely just being overcharged. (You might need to pay more as your show grows, as most services have tiered pricing based either on the number of hours of audio you upload, or the number of listeners you have.)
Services like Podiant and Fireside provides hosting for the podcast audio files and an advanced website, which can all be managed via one CMS. Not all providers do this, so if you’re not using a more modern host, you might want to dedicate a space on an existing website, or setup a new website for your podcast.
Podcast hosting means a specific thing, so if you’re in doubt as to whether the host you’re looking into offers an RSS feed and podcast analytics, ask them. If they don’t, they’re not a podcast host (YouTube, for example, is not a podcast hosting provider, and SoundCloud’s provision is very limited).
Self-hosting is a great option if you’ve got the means to maintain the website. Plugins for WordPress like Seriously Simple Podcasting make it, well, seriously simple.
Not every podcast needs its own domain name or social media handles, but if yours does, here are some considerations:
The reasoning behind these is that you’ll be saying them aloud on your podcast, and you don’t want to have to explain that the “to” in your podcast title is the number 2, for example. If the best social media handles for your podcast name are already taken, that might be a sign that you need a more original name.
As I’ve mentioned, Podiant provides website hosting for podcasts. Most services provide a fairly basic site, but if you need to go more advanced or you want more control, WordPress is a great way to go. Hosts like Podiant can integrate with your WordPress site via Zapier (so episodes are automatically posted to your blog), but we also provide an embeddable player for your entire podcast, so if you just want to dedicate a page on your existing website, and you can copy and paste some HTML, you can easily embed your podcast there.