Blog

August 21, 2022

What Google’s helpful content update means for podcasters

Is your podcast website providing helpful content? Here are x questions to ask in the wake of Google’s new search update.

June 14, 2022

How to make a podcast press kit in Notion

Notion is a knowledge management app, with a generous free tier and flexible features. You can use Notion to build just about anything, and share it with the world. Here’s how you can create a rich and interactive press kit for your podcast, using Notion.

June 13, 2022

Why video is not the future of podcasting

There’s a lot of industry buzz suggesting video is the future of podcasting, and that if you don’t have a video strategy, you can’t succeed. That’s wrong for 99% of podcasts, including yours. Here’s why.

January 13, 2022

Make a PACT to chart your podcast growth

Business OGs teach SMART goals, which are fine for a sprint. Podcasting isn’t a footrace – it’s more like running to keep fit. It’s time to rethink our goals and shape them for the long run.

January 5, 2022

Why “how do I grow my podcast” is the wrong question

The #1 question every new podcaster asks is “how can I grow my podcast?”. The answers are great – it’s the question that’s wrong.

December 22, 2021

The best podcasting tips of 2021

As we wind down for the year, let’s take a moment to look back on some of the best advice podcasters and other creatives have given us in 2021.

October 28, 2021

How to invest in your podcast

You could spend thousands on your podcast and end up getting lost among the noise. An investment in the success of your podcast isn't just about money and gear – time and energy are far more likely to bring you a satisfying return.

September 9, 2021

How to get your first 100 listeners

You've launched a podcast and you've done all the things that you supposed to do, but your downloads are in single figures. How can you build momentum and attract some initial interest?

August 25, 2021

Congratulations, you’ve launched a podcast and nobody’s listening

How to judo-flip indifference and harness the power of invisibility

June 29, 2021

9 ways to use ad breaks if you don’t yet carry ads

Encourage listeners to help you grow your audience, using the language of the ad break, and fill unsold ad inventory with calls-to-action to lift your podcast and promote other voices.