Blog

September 9, 2021

How to get your first 100 listeners

You've launched a podcast and you've done all the things that you supposed to do, but your downloads are in single figures. How can you build momentum and attract some initial interest?

September 2, 2021

Essential elements of your podcast website

A visitor to your podcast website should never be more than three clicks away from hearing an episode. Here's how we can make that happen.

August 31, 2021

To the companies currently spamming podcasters: an open letter

A polite response to startup founders who want to save time and money on marketing by scraping email addresses from podcast feeds, and a list of culprits who won't stop.

August 25, 2021

Congratulations, you’ve launched a podcast and nobody’s listening

How to judo-flip indifference and harness the power of invisibility

August 18, 2021

How do you make a website for your podcast?

You've heard that your podcast should have a website, but how do you get one, and how do you set it up for success?

August 11, 2021

Why your podcast needs a website

The BBC used to wipe its tapes so that they could be reused. We lost countless hours of classic TV and radio to that practice, and if you don't have a website, you're risking the same for your podcast.

August 6, 2021

Podcast Movement takeaways for busy podcasters

However much you love your podcast, you're a busy person and you've got stuff to do. Here are my takeaways from Podcast Movement, so you can get on with your day.

August 5, 2021

How do you get your show into Apple Podcasts and Spotify?

So you've slaved over your first episode. You're really proud of it. And you're ready for the world to hear it. How on earth do you get it out there?

July 28, 2021

Plan your episode now to avoid editing later

If you prep and plan your episodes in advance, you'll cut your editing time down dramatically.

July 20, 2021

How long should a podcast episode be?

Make time for your content, don't make your content fit a timeframe.

June 29, 2021

9 ways to use ad breaks if you don’t yet carry ads

Encourage listeners to help you grow your audience, using the language of the ad break, and fill unsold ad inventory with calls-to-action to lift your podcast and promote other voices.

June 17, 2021

How to record your voice

Mics, headphones, boom arms, sound baffling? Let's simplify it, and cover the tech and technique you need to record your first piece of audio.